THE OX9 | Foster & Gane

I was asked by Ed Foster of Foster & Gane to produce a series of films to help them launch their new chair – the OX9. Foster & Gane are antiques dealers based in Oxfordshire and a stone’s throw away from some of the finest chair makers in the country. The brief was to capture and share the making-of one of these chairs, watching as the master craftsmen go about their work – from marking the raw wood to applying the upholstery. The main film is a short advert introducing the chair and Foster & Gane’s philosophy behind it. I also made an 8-minute film showing the chair manufacture from beginning to end with the natural sounds of the workshop, and a series of social media short videos for their campaign.

Credits

Client – Foster & Gane
Filmmaker – Alex J. Wright
Drone & Assistant Filmmaker – Tom Wragg